Customer Obsession: Start With Their Needs, Not Yours
Your Business Isn’t About You
The best companies don't build from the inside out — they build from the outside in. That means starting with the customer’s world: their goals, their problems, their lives.
Too many businesses think about what they want to sell. But real growth comes when you focus on what your customer needs — and then work backward to solve it.
Before launching anything, ask:
“What’s the real problem here?”
“What would make this easier for them?”
“Would I want to use this?”
Customer-first thinking doesn’t just improve service. It improves every part of your business.
