About.
Real experience.
Clear advice.
Practical tools.
Helping you grow with smart strategy, simple steps, and tools that work.
Who We Are.
We’ve spent over 50 years growing businesses — from global brands to fast-moving startups.
Between us, we’ve led growth across tech, retail, manufacturing, sport, and services. We know what works, what doesn’t — and how to adapt fast when things change.
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Co-Founder
Garry brings decades of commercial experience from blue-chip retail, manufacturing, and global sport. Known for his sharp eye for opportunity and strong leadership, he’s held senior roles driving sales, profit, and transformation across a range of industries.He’s led national sales for major brands like Callaway, launched innovative product lines, and built new routes to market from scratch. His strength lies in spotting what moves the needle — and building the teams and partnerships to deliver it.
At C8pable, Garry focuses on commercial strategy and client growth. He works closely with businesses to unlock clear, practical wins — built on trust, not jargon.
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Co-Founder
Rob has spent over 30 years working in fast-moving, international businesses. He’s known for being a hands-on leader with strong tech knowledge. He’s held senior roles in creative tech, SaaS, private aviation, fintech, logistics, and even public companies.Rob co-founded C8pable to help more businesses grow using smart tools and clear thinking. Today, he works with a skilled team to support companies of all sizes. Together, we help you grow faster—without the big price tag.
Garry
Rob
What We Do.
Today, we bring that experience into a new kind of business — built to help you grow, adapt, and get more from tools like AI and automation (without the hype or overwhelm).
How We Work.
We don’t do big retainers, jargon, or cookie-cutter plans. We earn trust step by step — with clear thinking, useful tools, and a pace that works for you.
Why It Matters.
If you want a fair, friendly partner who gets where you’re coming from — and knows how to move things forward — let’s talk.
References.
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![A group photo of three smiling people, with a man in the foreground wearing glasses and two children behind him.]()
Rob has that rare ability to take complex ideas—like customer segmentation, AI-driven messaging, and CRM optimisation—and make them practical, clear, and above all, effective. I saw first-hand how he transformed the way Elite FX communicates with its clients—from elite athletes to international pilots—and helped turn that into real engagement and growth.
Stuart Holmes
Co-Founder - Elite FX -
![A smiling man in a light blue shirt standing outdoors with a white house and porch in the background.]()
I had the pleasure of working with Garry for many years at Callaway, where we achieved record performance. Garry combines outstanding technical expertise with deep industry knowledge and a rare attention to detail. He consistently delivers clear, data-driven recommendations, connects insights to broader market trends, and communicates with clarity and integrity. Dependable and highly respected, Garry is a true asset to any organization
Martin Wild
Callaway Golf -
![Profile picture of a man with dark hair, a short beard, and a friendly smile, wearing a black blazer and white shirt.]()
Rob is extremely personable and commercially astute. He took his time to understand business requirements in order to propose the right product. Every conversation and meeting with Rob was a pleasure.
Mark Andrews
Head of Digital - Brittany Ferries -
![A headshot of a man with short brown hair, wearing a dark suit and white shirt, against a plain gray background.]()
Rob is a great example of someone who is always present, that carries the essence of a business and finds a way to pull people together to make clients feel welcome but also achieve their ambitions. Since I met Rob he has always had an entrepreneurial flair and a great work ethic which compliments his character and his gravitas within multiple fields of industry. I have always felt that Rob was adding more to a business partnership than most and that he was inherently bought into the mission of success.
Aaron Bird
Head of Alternatives & Enterprise Solutions -
![A man in a suit sitting on a stage, speaking into a microphone during a presentation or panel discussion.]()
Rob is perhaps the most connected person I know; which is testament to his warm and welcoming personality. A savvy business mind with a strong sense of commercial awareness, Rob has the rare talent of having excellent business ideas and the ability to execute them.
Oliver Crofton
Serial Entrepreneur -
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How refreshing it is to work with someone as energetic, enthusiastic and professional all in one. I look forward to working with Rob for the long term.
Lucie Hague
Commercial Advisor -
![Portrait of a man with short hair and a serious expression, wearing a dark jacket against a plain background.]()
I've known Rob for several years, innovative, always looking for the entrepreneurial angle on behalf of the organisations he has worked for. Astute, up to speed with how and why things can work, general expertise in most criteria but especially within tech/ industry.
David Platt
Entrepreneur -
![A man wearing glasses, smiling, with short dark hair and a suit jacket]()
Rob is a skilled, dedicated, pro-active and conscientious individual, whom I have had the pleasure in working with for sometime and look forward to continue to do so.
Simon Neville
Director - Wallbrook Financial Strategies -
![A smiling man in a blue button-up shirt standing outdoors.]()
Rob is a driven, enterprising and dependable professional who understands how companies can prepare and plan for the competitive opportunities and challenges that the business landscape is facing. I’ve seen his effectiveness and the way he works to deliver positive outcomes and would be happy to recommend him.
Martin Wild
Chairman - British Golf Industry Association -
![A smiling man in a suit standing outdoors with a cloudy sky in the background.]()
Rob has a very wide range of business skills and a strong entrepreneurial streak. I worked alongside Rob on a B2B pioneering effort in a new market, and though I have always considered this a rare skill - true new business pioneering, Rob is one of the few who I would say has this ability. Additionally he is also very computerate, has significant business management experience at director level, is full of dynamism, and from our conversations I could see he was fearless in turning his hands to many tasks, and taking responsibility for their ultimate delivery or fulfillment.
Basil O’fee
Managing Director - Northpoint Aviation Services -
![A professional headshot of a middle-aged man with short gray hair, wearing a light blue collared shirt and a red tie, against a plain gray background.]()
I have known Rob since he started with Air Partner plc and have always been thoroughly impressed by his motivation, dedication and ability to look at the strategic picture. In addition to seeing the results of his work, I have been fortunate to join him with clients/prospects on a number of occasions, and have seen first-hand his sales capability and his natural forte for building lasting and meaningful relationships. I have no hesitation in recommending Rob and wish him well in the future.
Graham Davey
Consultant - Rapid Air Support -
![A man with short blonde hair and a broad smile, wearing a dark jacket.]()
Having worked with Rob on a number of occasions over recent years, he and his company are of the highest integrity and experts in their field. Rob is a consummate professional in everything he does and the energy he puts into an average day is an example to us all.
Paul Swindale
Retired - On a sabbatical -
![Three men in suits smiling and holding drinks at a social gathering.]()
Every interaction I've had with Rob has been a rewarding one. He's professional, infectiously positive and clearly a very driven hard working character. We have enjoyed working with him and I am never shy to recommend him to others seeking someone with his talents.
Matthew Meredith
Managing Director - Caledonia Realty Co Ltd -
![A man with dark hair and a beard smiling outdoors, wearing a dark shirt, with trees and hills in the background.]()
Rob is not just a dynamic, target focused individual but is a team player and a person that can take an idea and run it through from conception to delivery. I spent several years working alongside Rob and have always admired his ability to form strong bonds with the teams and deliver change management principles.
David Burck
Founder - Beargistics
Experience.
Explore Some of Our Experience.
Must Read Articles.
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![A diverse group of seven business professionals walking outside, holding coffee cups and talking, in front of a modern office building.]()
Is Your Business Missing Easy Wins?
Busy firms often miss easy wins. Small issues in systems or client experience can quietly hurt growth. This blog shows where professional services can improve—and how we help.
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Are You Making It Hard for Customers to Love Your Business?
Why clunky websites and confusing journeys silently kill sales—and how to fix them.
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Onboarding in a Regulated Industry Shouldn’t Feel Like a Struggle.
When a new client joins your business, their first steps matter.
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![Hand holding a smartphone displaying the app store page for AI Chat: AI Smith Open Chatbot, with a book titled "ARTIFICIAL INTELLIGENCE" on a wooden table in the background.]()
From Internet Doubts to AI Dreams
Why Businesses Shouldn't Fear the Next Big Shift
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![A man sitting on a gray couch reading a book titled 'Six Second Stories' by B. Rain Bennett, with a brick wall in the background.]()
Narrative Power: Tell a Clear Story, Not Just the Facts
Why Storytelling Works in Business
Facts matter. But stories stick. -
![Brown sign with white text that reads, "Excellence is an Attitude" by Condor McGregor, mounted on a wall.]()
Operational Excellence: Make It Easy for People to Say Yes
Every time your process feels slow, clunky, or confusing — you risk losing trust.
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![Young woman shopping, smiling while looking at her phone in a boutique with colorful clothing on a rack and a mannequin in the background.]()
Customer Obsession: Start With Their Needs, Not Yours
The best companies don't build from the inside out — they build from the outside in.
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![A lightbox sign displaying the phrase 'LESS IS MORE' with black letters on a white background, and reflections on a glossy surface.]()
Clarity Is Kindness: Why Simple Communication Builds Trust
In business, how you say something is just as important as what you say.
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![Group of people giving each other high fives in a workplace setting, with a woman smiling at the center.]()
Smarter Category Management: Strategies That Drive Results
How we help retailers and manufacturers grow, save, and win.
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