Is Your Content Easy to Read?
Good ideas fail when the writing’s bad.
Many professional firms put real effort into their marketing—but poor writing gets in the way. If your website or brochure is full of long sentences, chunky paragraphs, and big words, people won’t read it. Even if what you’re saying is smart and helpful, it won’t land.
Why Readability Level Matters
Your readers are busy. They scan more than they read. If your content isn’t easy to follow, they’ll move on. A good readability score means your writing is clear, human, and to the point. That makes people more likely to trust you—and buy from you.
Common Content Mistakes
Long blocks of text that look hard to read
Complicated sentences that lose people
Passive language that feels vague
Jargon that only insiders understand
What Good Content Looks Like
Short sentences (aim for under 20 words)
Short paragraphs (2–3 sentences each)
Simple words (think “help” instead of “assist”)
Clear structure with headings and bullet points
How We Can Help
At C8pable.com, we work with professional service firms to review, rewrite, and simplify your content. Whether it’s your homepage, brochure, or client emails—we’ll make it easier to read and easier to act on.