How We Helped Centtrip Break Into Formula One.

Centtrip is a smart financial platform that helps users manage money across borders. Their multi-currency Mastercard®, app, and online system let users spend, send, and control funds in over 15 currencies from one account.

After success in the superyacht market, Centtrip wanted to enter the fast-paced, high-spending world of Formula One. That’s where we helped.

A Formula 1 car from the Mercedes-AMG PETRONAS team is in the pit lane, emitting smoke from its rear after possibly a tire or engine mishap, with team personnel in orange and white uniforms nearby.

Lead: Rob Moore

The Challenge.

Formula One teams work worldwide and need to:

  • Pay for last-minute travel and logistics

  • Cover large expenses in many countries

  • Keep tight control over team spending

Most banks and cards couldn’t meet these needs. Centtrip could — but was unknown in motorsport. We had to change that.

What We Did.

Found the Right Entry Point
We targeted the Haas F1 Team, known for moving fast on and off the track. They needed a better way to handle travel, crew expenses, and event costs globally.

A red and white model race car with black tires next to a blurred credit card on a dark surface.
Person swiping a Visa credit card at a point-of-sale terminal with another person holding the card, with a card reader and a payment terminal visible.

Showed Real Value

Our pitch focused on what mattered to them:

  • Clear spending visibility

  • Higher card limits for big expenses

  • Multi-currency tools that saved time and money

We demonstrated how Centtrip’s platform worked in real life — with fast payments, receipt tracking, and full control from anywhere.

Built the Relationship.

F1 is fast, but trust takes time. We worked closely with team contacts, building credibility and showing how Centtrip eased pressure on their operations.

We didn’t just sell features; we proved Centtrip made their lives easier.

Formula 1 team members in red uniforms sitting on team pit stop chairs during a race, and two crew members in white and black uniforms standing nearby.

Results & Impact

  • A black and white IndyCar on the race track with sponsorship logos and the number 27, speeding along on a dark asphalt surface.

    Centtrip was adopted by Haas F1 Team.

  • Person holding a credit card and a remote control, with another person pressing buttons on the remote.

    The platform was used to manage spending across their global operations.

  • Travel essentials including a smartphone with a digital banking app, a passport with a credit card on top, a newspaper, a black and beige wallet, a black purse, a gray folder, and a pair of earphones on a white surface.

    This opened the door to broader motorsport and events use.

Why It Matters.

Formula One is one of the most demanding business environments. Getting Centtrip into Haas showed the platform can handle speed, scale, and global pressure. It proved that with the right message, even the fastest teams slow down to listen.

Experience.

Explore more.

Think this could work for your team or industry??

Contact us. We can help.

Further Reading