How We Helped Centtrip Into
Formula One.

Centtrip is a smart financial platform that helps people manage money across borders.
Its multi-currency Mastercard®, app, and online system let users spend, send, and control funds in over 15 currencies — all from one account.

After gaining traction in the superyacht world, Centtrip wanted to break into Formula One —
a fast-moving, high-spending global sport.

That’s where we stepped in.

A Formula 1 car from the Mercedes-AMG PETRONAS team is in the pit lane, emitting smoke from its rear after possibly a tire or engine mishap, with team personnel in orange and white uniforms nearby.

Lead: Rob Moore

The Challenge.

Formula One teams operate all over the world.
They need to:

  • Pay for last-minute travel and logistics.

  • Cover large expenses across different countries.

  • Keep control of team spending at high speed.

Most cards and banks couldn’t handle the size or speed of what they needed.
Centtrip could — but the brand was still unknown in motorsport.

We needed to change that.

What We Did.

Found the Right Entry Point

We focused on Haas F1 Team — a team that moves quickly, both on and off the track.
They needed a better way to manage travel, crew expenses, and event costs across a global race calendar.

A red and white model race car with black tires next to a blurred credit card on a dark surface.
Person swiping a Visa credit card at a point-of-sale terminal with another person holding the card, with a card reader and a payment terminal visible.

Showed Real Value

We tailored our pitch to the team’s world:

  • Clear visibility over spending.

  • Higher card limits for high-value costs.

  • Multi-currency features that saved time and money.

We also showed how the platform worked in real life — with fast payments, receipt tracking, and full control from anywhere.

Built the Relationship.

F1 is fast — but trust takes time.
We worked directly with team contacts, built credibility, and explained how Centtrip could take the pressure off their operations team.

We didn’t just pitch features — we proved how it made their lives easier.

Formula 1 team members in red uniforms sitting on team pit stop chairs during a race, and two crew members in white and black uniforms standing nearby.

Results & Impact

  • A black and white IndyCar on the race track with sponsorship logos and the number 27, speeding along on a dark asphalt surface.

    Centtrip was adopted by Haas F1 Team.

  • Person holding a credit card and a remote control, with another person pressing buttons on the remote.

    The platform was used to manage spending across their global operations.

  • Travel essentials including a smartphone with a digital banking app, a passport with a credit card on top, a newspaper, a black and beige wallet, a black purse, a gray folder, and a pair of earphones on a white surface.

    This opened the door to broader motorsport and events use.

Why It Matters.

Formula One is one of the world’s most demanding business environments.
Getting Centtrip into Team Haas showed the platform could handle speed, scale, and global pressure.

It also proved that with the right message, even the fastest teams in the world will slow down to listen.

Experience.

Explore more.

Think this could work for your team or industry??

Contact us. We can help.