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Driving Growth and Building New Opportunities at Pixel Mill.

PixelMill is an award-winning creative technology studio..

The team designs unique digital experiences and immersive simulations, using cutting-edge tools to help clients innovate and stand out.

The studio is known for its high-quality visualisation work across sectors like property, sports, training, and retail.

We worked with PixelMill in an interim Director role, focusing on leading business growth 6 days per month and contributing to the leadership team.

Three women working together at a wooden table with laptops, smartphones, a book, and papers in a bright room with wooden floors and a vase of pink tulips.

Lead: Rob Moore

The Challenge.

PixelMill had a strong creative reputation and an excellent delivery team. But they wanted to:

  • Win more large, high-value projects.

  • Build stronger partnerships.

  • Develop new ideas and products for future growth.

  • Improve the quality of pitching and proposals.

They needed extra leadership focus to drive these areas while the core team remained focused on client delivery.

What We Did

  • Two colleagues, a man and a woman, giving each other a high five in an office setting, smiling and happy.

    Identified New Business Opportunities

    We helped PixelMill target new sectors and client types, including:

    Large property developers and architects.

    Sports organisations.

    Training & simulation companies.

    Retail brands looking to create digital experiences.

    We mapped out opportunities, built target lists, and managed outreach efforts. Together with the leadership team, we prioritised the most valuable prospects.

  • Two women having a discussion at a computer desk in an office, one woman is showing something on the computer screen to the other.

    Built and Managed Key Partnerships

    We strengthened relationships with key partners, including:

    Technology providers.

    Creative agencies.

    Innovation hubs.

    By building trust and clear collaboration agreements, we expanded PixelMill’s network and unlocked new project pipelines.

  • Desk with Apple iMac, MacBook, Wacom drawing tablet, iPhone, desk lamp, and small decorative sign on a wooden surface in front of a window.

    Crafted High-Impact Proposals & Pitches

    We designed new pitch decks and proposal templates that:

    Explained PixelMill’s value clearly.

    Showed past success with visual impact.

    Linked creative work to clear business outcomes.

    This helped the team pitch more confidently and win larger, more strategic projects.

  • A person is holding a virtual reality headset to their face in an indoor setting with natural light.

    Explored New Products & Innovation

    Alongside client work, we led exploration of new product ideas — including:

    Using immersive technologies for training.

    Building interactive digital experiences for retail and sports.

    Exploring licensing models for reusable IP.

    This future-focused work helped the leadership team plan new ways to grow revenue and value.

  • People viewing artwork in an art gallery with large windows, colorful paintings on black display boards, and white walls.

    Represented PixelMill at Industry Events

    We attended key industry events on behalf of the business to:

    Build brand awareness.

    Identify new partnership opportunities.

    Stay on top of trends in creative technology and immersive experiences.

    This provided valuable insights to inform PixelMill’s strategy and helped position the business as an industry leader.

  • A person wearing a black smartwatch is pinning a paper map with a phone app interface on a white board. The board is covered with various papers, notes, and diagrams attached with colorful push pins.

    Provided Growth Leadership and Strategy Input

    As part of the leadership team, we contributed to PixelMill’s overall growth strategy, including:

    Pricing and positioning.

    Target sectors.

    Key marketing messages.

    Strategic partnerships.

    We provided an external, growth-focused perspective to help balance creative excellence with commercial success.

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Results & Impact

  • New Business Pipeline: Built a stronger, more focused pipeline of high-value opportunities.

  • Improved Proposals: Helped win several large projects with clearer, more business-focused pitches.

  • Partnership Growth: Strengthened relationships that led to new introductions and project wins.

  • New Product Thinking: Laid the groundwork for new innovation-led products and services.~

  • Leadership Support: Helped shape strategy and improve growth focus within the leadership team.

Yellow text on a black wall that says 'Built.'

Why It Matters.

Creative businesses often excel at delivering great work — but need help focusing on consistent growth.

By bringing in focused leadership on business development and partnerships, we helped PixelMill:

  • Stay creative and client-focused.

  • Build a stronger business pipeline.

  • Explore new ways to grow and innovate.

It shows that businesses don’t need to reinvent themselves — sometimes a sharper focus on growth can unlock big results.

Experience.

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Want to strengthen your business development and partnerships?

Contact us. We can help.