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Targeting the Luxury Yacht Market with PixelVis Yachts

As part of PixelMill’s growth strategy, we helped launch PixelVis Yachts — a cutting-edge product designed for the global superyacht sector. PixelVis Yachts empowers luxury yacht owners, builders, architects, and designers with advanced 3D visualisation tools to personalise and preview yacht designs at every stage.

A modern building with the words 'PIXEL MILL LTD' on its front, featuring curved architecture, stairs, and a wooden deck, under a cloudy sky.

Lead: Rob Moore

Identifying the Market Need

Yacht design traditionally involves slow, costly revisions with limited client interaction. We identified a need for a faster, more engaging way to make design decisions, improving client experience in this high-end market.

Developing PixelVis Yachts -
We shaped the product to include:

  • Real-time 3D visualisation of yacht designs—accessible on web or VR headset.

    Real-time 3D yacht visualisation via web and VR.

  • The ability for clients to customise layouts, materials, and finishes in real time.

    Interactive customisation of layouts, materials, and finishes.

  • Person wearing a VR headset and gesturing with hands, standing in front of a monitor displaying a racing car's dashboard visualization.

    Remote collaboration tools for builders and architects.

  • A powerful sales tool—helping builders and designers win and retain more clients.

    A powerful sales tool to help designers win and retain clients.

Our focus was on delivering a seamless, realistic experience powered by PixelMill’s visualisation expertise.

Go-to-Market Strategy

We built the commercial positioning and messaging of PixelVis Yachts.

We crafted clear, targeted messaging highlighting:

  • Faster, flexible yacht visualisation for clients.

  • Time and cost savings for builders and designers.

  • Enhanced global collaboration opportunities.

We advised on key customer segments and partnerships, supporting PixelVis Yachts’ entry into the luxury yacht market through business development and industry presentations.

Results & Impact

  • Successfully launched PixelVis Yachts in the luxury yacht sector.

  • Validated strong market demand through demos and early feedback.

  • Positioned the product as a driver of design efficiency and superior client experience.

Computer monitor displaying a 3D digital model of a yacht in a design software on a desk in an office or studio with exposed wooden beams and ducts visible in the background.

Why It Matters.

PixelVis Yachts demonstrates how immersive technology can revolutionise traditional industries. Our value-focused approach helped PixelMill open a new commercial vertical, gain early market traction, and establish leadership in luxury yacht visualisation.

Experience.

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Further Reading