Powering the Experience Economy for Ticketing and Attractions.
When we launched Ticknovate (now Expian) as a SaaS ticketing platform in 2019, the market needed more than just ticket sales tools. Tourism and transport businesses wanted to create memorable, monetized customer experiences—not only sell admissions.
Our goal was to help clients power the full customer journey and unlock new revenue streams.
Lead: Rob Moore
Building the Pipeline.
We built a £5 million+ sales pipeline in under two years by:
Shaping company strategy and product direction
Engaging C-suite executives at top tourism, leisure, and transport brands
Designing new sales models, pricing, and go-to-market strategies
Leading contract talks and securing flagship deals
Creating a modern marketing engine with Zoho CRM and personalised campaigns
Building a lead generation team to scale outreach and coverage
The Ticknovate (Expian) Platform
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Manages complex inventory across tours, attractions, events, transport, and dining
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Monetises every step of the customer journey—upsells, bundles, memberships, and add-ons
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Integrates with CRM, BI, payment, and third-party systems seamlessly
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Enables customer self-service via web, mobile, POS, and kiosks
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Supports both B2C and B2B sales with advanced reporting and control
Results & Impact
Secured major clients in sightseeing, ferries, and historic attractions
Helped clients increase average order value with curated bundles and upsells
Positioned Ticknovate (Expian) as a next-gen experience economy platform
Created a repeatable growth model that continues to scale
Why It Matters.
This project proved that a focused, lean team can bring an ambitious SaaS product from concept to success in a competitive market. We (Rob) helped define experience-centric ticketing, moving beyond traditional tools. With the right strategy and execution, you can drive innovation and revenue growth—even in complex industries.
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